CNN | The beauty influencer using her Instagram to tell the world about Sudan

How Sudan targeted the women driving protests 03:19

(CNN)As a beauty influencer, Shadh Khidir typically uses her Instagram page to post immaculately-made up images promoting products to her followers.

But these days, the Sudanese influencer is using her feed for something altogether more serious by posting about the crisis happening in her home country.
In one of her posts, Khidir appears with no makeup, weeping and telling her nearly 100k followers about “the massacre happening in my country.”
The 26-year-old New Yorker said she was crying because one of her friends died in the ongoing protests in the country.
“I am at my office, crying because I have so many emotions in me, and I feel horrible. There’s a massacre happening in my country Sudan’s (sic) and a media blackout and internet censorship for four consecutive days,” she wrote in the post.
“It’s really hard being an influencer and sharing information that is “off brand” and not worthy of the “feed” but I cannot hold this in anymore,” she wrote as she informed her followers and the brands she works with that she was taking a hiatus from promotional posts and would now focus on telling the world about the crisis in Sudan.
Since the post on June 6, which went viral, Khidir has continued to drum up support and raise awareness on her feed, asking her followers to donate to the country.
“It’s important to bring awareness to humanitarian issues. We should always inform others about what’s going on in the world and to offer our support,” Khidir, who has a degree in political science, told CNN.